Egg contracts with NetNames for online brand protection

Egg contracts with NetNames for online brand protection

UK direct bank Egg has retained domain name specialist NetNames to protect and manage its 500 registered domain names worldwide.

The stand-alone bank has already worked with NetNames to ensure that the company has ownership of the relevant Egg domain names in other countries in readiness for international expansion. Egg recently launched in France and has also hinted at overseas opportunities elsewhere in Europe and the US.

Under today's agreement, Egg will consolidate all of its domain names under NetNames Platinum Service. As part of the solution, all of Egg's domain names will be centrally monitored through NetNames Portfolio Manager. The Platinum Service additionally enables the bank to register new domain name suffixes and variations of the brand and add these to its portfolio at any time.

Egg will also have access to NetNames Brand Audit, which will give the company insight into the online assets owned through various brand names and suppliers, along with domain names held by others.

Patrick Muir, UK marketing director, Egg, comments: "Being a purely online brand, domain names are one of our most important channels to market. By consolidating these assets under NetNames Platinum Service, we can implement a domain name strategy to ensure that the Egg brand is protected wherever we choose to operate."

NetNames also manages the domain names of other UK financial services companies including Scottish Widows, Friends Provident, Cazenove and Norwich Union.

Comments: (0)