Prudential replaces the Man with the Plan

Prudential replaces the Man with the Plan

Prudential UK has unveiled a new financial planning Web site, plan-from-the-pru.co.uk, part of a multi-million pound campaign intended to replace the doorstep sales advice formerly delivered by 'the Man from Pru'.

The Plan from the Pru is designed to offer customers the chance to create their own financial life plan. The new Web site provides guidance and advice on a range of personal financial matters at different life stages, from starting out to retirement.

Roger Ramsden, marketing director, Pru UK and Europe says: "Prudential's brand used to live and breathe on customers' doorsteps and in their front rooms in the form of the 'Man from the Pru.' Today the 'Man' has become the 'Plan.' We aim to be in the homes of millions of existing and new customers across the nation, giving them a focus and a strategy through the development of the Plan from the Pru."

The company has backed up the campaign with new research that reveals that seven out of ten UK consumers have not personally reviewed any aspect of their retirement planning in the last twelve months.

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