25 September 2017
visit www.avoka.com

Bank of America to use RealNames navigation for securities

21 June 2000  |  2595 views  |  0 Bank of America to use RealNames navigation for securities

The Prime Brokerage Division of Banc of America Securities is to use RealNames' Internet Keywords navigation system to attract customers to its Web site.

Banc of America Prime Brokerage is to use the Keywords system to simplify navigation for its customers and to direct Internet traffic from a specific audience: hedge fund managers. The company is also incorporating Internet Keywords in its print advertising and other marketing materials.

Using Internet Keywords, customers will be able to type "Prime Broker" into the address bar of their Explorer browser and be taken directly to www.primebroker.com. Future applications could allow customers to go directly to their trading account or research information using Internet Keywords.

"By incorporating Internet Keywords into print ads in leading financial publications, we're able to easily send customers and potential customers directly to the pertinent information on our Web site," says Rob Davis, managing director of Banc of America Securities.

RealNames has integrated Internet Keywords into the Internet Explorer and NeoPlanet browsers, as well as AltaVista, Google, Go2Net, the GO Network, Looksmart and MSN.

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related company news


Related blogs

Create a blog about this story (membership required)
visit www.capgemini.comvisit www.ncr.comvisit www.sibos.com

Top topics

Most viewed Most shared
AXA launches blockchain to cover late flight compensationAXA launches blockchain to cover late flig...
11499 views comments | 16 tweets | 30 linkedin
SBI Ripple Asia advances on South KoreaSBI Ripple Asia advances on South Korea
9125 views comments | 16 tweets | 1 linkedin
European Commission makes fintech a priority in supervisory shakeupEuropean Commission makes fintech a priori...
8603 views comments | 34 tweets | 46 linkedin
hands typing furiouslyBlockchain is a new way of thinking?
7240 views 2 | 10 tweets | 1 linkedin
Sophia the humanoid gets UBS conference speaking gigSophia the humanoid gets UBS conference sp...
7010 views comments | 16 tweets | 19 linkedin

Featured job

Find your next job