KeyCorp adds personal touch to Web banking

KeyCorp adds personal touch to Web banking

US bank KeyCorp has implemented a system which enables Web users to initiate live chats with customer service representatives.

The technology, developed by New York-based LivePerson, is being implemented for the retirement section of the bank's online personal finance planning centre. Available Monday to Friday, 8.00am through 8.00pm, the system connects KeyCorp retirment specialists with Web users in an online chat room hosted on LivePerson servers.

"Whether site visitors have questions around retirement planning, products or options, offers them live help," says Karen Kleinhenz, senior executive, Key Retirement Services. "LivePerson's real-time chat capability has enabled us to add an additional communication channel to reach customers interested in retirement planning."

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