23 October 2017
Register now

AOL and Charles Schwab enter global alliance

01 November 2000  |  2680 views  |  0 AOL and Charles Schwab enter global alliance

Online brokerage Charles Schwab is entering a global financial services alliance with Internet service provider America Online.

The alliance will make Schwab a premier financial services company across AOL's redesigned personal finance channels. The combined offering will initially be rolled out to AOL's 28 million strong customer base in the US and will expand into select Asian and European markets at a later date.

Under the multi-year agreement, Schwab will include use of "AOL Keyword: Schwab" in its own online and offline marketing while America Online will promote Schwab's array of services across its online properties and through offline marketing channels. AOL and CompuServe members and visitors to Netscape.com, AOL Digital City and other America Online brands will have easy access to Schwab.com, where they will be greeted by specially developed pages of the brokerage's Web site that will introduce them to special offers, as well as Schwab's investor education and advice services.

The two companies say they will also work together to integrate content across a variety of platforms, including broadband, wireless, online and offline.

"This alliance represents such a good fit - among our current clients, AOL is the most common means of accessing Schwab through the Internet, yet there are literally millions of users of AOL's brands who have yet to experience our services," says David Pottruck, president and co-CEO of Charles Schwab.

The deal is the latest in a series of major tie-ups between global Internet service providers and financial services companies and comes hard on the heels of a pan-European alliance between Credit Suisse and the Microsoft MSN portal.

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

Citi launches person-to-person payments system

Citi launches person-to-person payments system

01 November 2000  |  3844 views  |  0 comments
Credit Suisse investment service to feature on MSN

Credit Suisse investment service to feature on MSN

27 October 2000  |  2976 views  |  0 comments

Related company news

 

Related blogs

Create a blog about this story (membership required)
visit www.innotribe.com visit www.fivedegrees.nl

Top topics

Most viewed Most shared
Mastercard to roll out blockchain APIMastercard to roll out blockchain API
19552 views comments | 28 tweets | 42 linkedin
HSBC partners Bud for open banking trialHSBC partners Bud for open banking trial
15227 views comments | 23 tweets | 32 linkedin
Sibos 2017: API or the highwaySibos 2017: API or the highway
10995 views comments | 12 tweets | 23 linkedin
Eight banks form joint venture to launch blockchain trade platformEight banks form joint venture to launch b...
9054 views comments | 14 tweets | 28 linkedin

Featured job

Find your next job