Cheshire Building Society is to deploy Please Hold UK's on-hold messaging solution to relay informative messages to customers waiting to speak to a call centre agent.
The Please Hold telephone messaging service will provide building society customers with information on opening hours, online services, new product launches, financial planning, community programmes and recent industry awards.
Gordon Johnson, customer contact centre manager for the Cheshire says: "We wanted to offer our customers more than just music whilst they were on-hold...The messages can be updated as often as we like, highlighting new products and services or giving other news about the society. The feedback from our customers has been unanimously positive, with many commenting on how informative the messages are."