14 December 2017
visit www.solutions.lexisnexis.com

Experian wins The Associates CRM contract

05 July 2002  |  2826 views  |  0 Experian wins The Associates CRM contract

Citigroup subsidiary Associates First Capital Corporation (The Associates) has contracted with UK-based credit agency Experian to improve its customer management strategy.

The Associates will use Experian's Truvue solution to link together its various disparate customer databases to provide a rounded view of the customer. This single view will then be integrated with The Associates' in-house analytical data warehouse.

Truvue's single customer view will enable The Associates to improve on cross selling and up selling opportunities by not only identifying what products and services a customer already holds, but also the communication channel to which they are most responsive, says the company.

The Associates is looking to develop improved direct marketing campaigns that are targeted precisely to each individual's needs and preferences.

Clare Robinson, database manager for The Associates, says: "By entrusting Experian to deliver an integrated, single customer view we are able to focus our core business efforts on maintaining excellent relationships with our existing customers, whilst effectively targeting prospects."

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

Retail banks still have money in the pot for CRM, says Datamonitor

Retail banks still have money in the pot for CRM, says Datamonitor

06 June 2002  |  2952 views  |  0 comments
Experian launches online Ofac name-matching service

Experian launches online Ofac name-matching service

14 May 2002  |  6779 views  |  0 comments

Related company news


Related blogs

Create a blog about this story (membership required)
visit www.atos.netvisit www.thomsonreuters.infovisit www.solutions.lexisnexis.com

Top topics

Most viewed Most shared
Deutsche Bank paper hails 'huge' blockchain potentialDeutsche Bank paper hails 'huge' blockchai...
10146 views comments | 16 tweets | 25 linkedin
satelliteRipple completes XRP Lockup
9056 views comments | 3 tweets | 2 linkedin
PSD2: Laying the regulatory foundation for a new age in paymentsPSD2: Laying the regulatory foundation for...
8830 views comments | 17 tweets | 36 linkedin
Alior Bank to use Open API platform and accelerator to create fintech marketplaceAlior Bank to use Open API platform and ac...
7566 views comments | 20 tweets | 11 linkedin
Brits flock to digital-only banksBrits flock to digital-only banks
7186 views 11 comments | 11 tweets | 15 linkedin

Featured job

New York, NY - USA (some flexibility on location)

Find your next job