UK aggregator Moneysupermarket.com has entered an agreement with This is London, an online information portal owned by Associated New Media for people living and working in the capital, to introduce a range of personal finance comparison tools and products to the site.
Initially, visitors to the This is London site will be able to access Moneysupermarket.com's credit cards, personal loans and mortgage channels, under the lifestyle channel.
In addition Moneysupermarket.com is providing mortgage and income protection insurance comparison tools in This is London's homes and jobs channels and motor breakdown and motor loan comparison tools will appear in the motoring channel.
The deal follows the successful partnership between Moneysupermarket.com and This is Money (www.thisismoney.co.uk), which is also owned by ANM. Depending on the success of the initial offering on This is London, there is scope to expand the number of financial tools available to fit with the lifestyle, homes, jobs and motoring channels, say the companies.
Chris Sheepshanks, channel manager, This is London, comments: "We are constantly looking at new ways to provide our users with access to content and products that they need to make their lives easier. We know from our research that these users are affluent and financially astute and we believe that Moneysupermarket's offering will be extremely beneficial to them."