US-based online financial services company E*Trade has launched an integrated wireless banking and brokerage service, offered through E*Trade Bank and E*Trade Securities.
The combined banking and sharedealing service is to be offered to consumers through a single wireless site via a Web-enabled phone or Personal Digital Assistant (PDA). Mobile customers will be able to move funds between their E*Trade Bank and Securities' accounts, view account balances and pay bills on the move. The service will also enable users to locate the nearest E*Trade Bank ATM.
Jim Safka, vice president, global product marketing, E*Trade group, comments: "The number of wireless subscribers with Internet-enabled devices is expected to reach seven million in the US by the end of this year, and increase to approximately 61 percent of the US population by 2005.