Bloomberg is preparing to introduce Launchpad, a new market data front-end that allows clients to display the vendor's proprietary data on the PC desktop.
The product represents an extension of the Bloomberg API, which allows for the export of Bloomberg data and analytics into Excel spreadsheets and user applications.
Richard Barnett, project manager for Launchpad, Bloomberg, says: "Our users have been asking for more flexibility to utilise Bloomberg data and we feel we have delivered a superior mechanism that allows our customers to design and edit their own display."
Scheduled to go live in its first release this summer, Launchpad will enable users to combine up to 25 windows or 'components', says Barnett, including real time monitors, technical, intra-day and historical charts, company comparative analysis, quote lines and depth of market screens. Users will be able to create custom components, which display favourite data fields from Bloomberg's database, applied to a particular company or issuer. Launchpad can group components together so that a change in one security is reflected across the entire group.
Launchpad will be bundled with the existing Bloomberg Professional Service and will incur no extra charges for displays, says Barnett. On site training for the service will also be provided free of charge.