TheBeast.com changes name; launches equity trading system

TheBeast.com changes name; launches equity trading system

TheBeast.com has officially changed its name to Beast Financial Systems. The company has also launched its new thin-client equity trading system (ETS).

The name change aims to reflect the firm's commitment to building sophisticated trading systems for firms within the global financial community, says the company.

ETS is powered by the Beast Framework technology, which enables the delivery of real-time streaming market data and analytics from any liquidity source – either through Beast Financial Systems' analytical tools, or through a client’s proprietary tools. ETS is offered either as a managed services solution, or as a custom developed solution.

Geoff de Lesseps, president and CEO for Beast Financial Systems, says: “Our new ETS is a single front-end that distributes streaming real-time applications and interfaces to multiple liquidity pools so that sell-side or buy-side firms can meet the needs of their customers."

According to Anne Ross, vice president of sales for Beast Financial Systems, several financial institutions have demonstrated serious interest in the product offering.

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