Easybroker International, a London-based private company funded by a consortium of high net-worth investors, has gone live with a new electronic trading system for small and medium-sized brokerages and independent financial advisors (IFA).
The Easybroker Electronic Retail Access service can be accessed via the telephone and the Internet, providing electronic order routing to over seventy markets worldwide.
The system has been designed to enable smaller brokers to offer a broader service to their client base, says the company. The trading platform has been in development for four years, following on from the launch of the Easybroker retail stockbroking operation in 1998.
Easybroker is also launching Electronic Order Network, an institutional brokerage service for fund managers, regional non-member brokers, proprietary brokers, private banks and central dealing desks, through traditional market data systems such as Bloomberg and SunGard Transactional Network.
Savvas Liasis, Easybroker’s co-founder and chief executive officer, says: “With Easybroker we are redefining global retail equity broking by expanding the opportunities available to institutional and smaller professional investors so that they can trade in any market, at any time, by a variety of means."
Easybroker will initially focus its sales efforts on selected areas of Europe and the Middle East.