MRI tracks competitor advertising for US banks

MRI tracks competitor advertising for US banks

Market Rates Insight (MRI), a provider of intelligence information to financial services firms, has launched a new online tool enabling US banks to track competitors' product pitches in print advertising.

Using Ad-Link, banks can view scanned print advertisements from financial institutions found in 200 media markets across the United States. Such advertisements will include free chequing with bonus rates on selected CDs, overdraft installment loans, and bank-branded credit cards, says the company.

Ad-Link may also be used by bank marketers to see how often competitors are running ads and the size of the ads, in an effort to gain insight into a rival's advertising campaign.

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