/start ups

News and resources on fintech start-ups, scale-ups, hubs, accelerators, VCs and funding worldwide.

Stripe vets launch AI-powered wealth management platform

Technology veterans with stints at Stripe and Square on their CVs have raised $3.1 million for a new AI-powered wealth management platform.

  1 Be the first to comment

Stripe vets launch AI-powered wealth management platform

Editorial

This content has been selected, created and edited by the Finextra editorial team based upon its relevance and interest to our community.

Northzone led the seed round, with participation from Protagonist and Designer Fun, for Era, which uses AI to personalise wealth management advice and automate financial tasks in an effort to bridge the "gulf between financial access and ambition".

Era is the brainchild of CEO Alex Norcliffe and COO Lindsay Brady. Norcliffe was previously head of design and product at Stripe and also worked for Square, while Brady is a Stripe alum and has worked for Google.

The platform pairs expertise from human advisors alongside advanced AI to provide tailored financial advice for users at scale. It also puts AI to use automating mundane financial tasks like estimating taxes and moving money between accounts.

To do this, Era pulls in relevant market news and macroeconomic data to improve its recommendations, allowing users to understand daily information about how topics like company earnings, the jobs report and government policies affect their money and portfolios.

Says Norcliffe: "Finance shouldn't be a maze that only a few can navigate. At Era, we're reshaping the financial landscape to make expert advice attainable for everyone, irrespective of their existing knowledge or funds in their bank account."

Sponsored [New Impact Study] Catering to a new generation though unified card programmes

Comments: (0)

[Webinar] PREDICT 2025: The Future of AI in the USFinextra Promoted[Webinar] PREDICT 2025: The Future of AI in the US