Germany's Hypovereinsbank has commissioned e-business consultancy Razorfish to revamp its Web site for a relaunch in 2001. Razorfish has been appointed to provide strategy, technology and design.
"Online branding has become synonymous with the user experience - Razorfish's expertise in this area, along with their global vision and experience were the ultimate reasons we chose to work with them," says Margret Steinle, head of new media at the bank. "Our collaborative goal is to produce an accessible user-focused Web site that will position HypoVereinsbank as an effective leading brand identity."
Razorfish will develop the core information architecture, content, design and front-end technology as well as produce and design HypoVereinsbank's online branding.