Wells Fargo selects e-Bank for CRM initiative

Wells Fargo selects e-Bank for CRM initiative

Wells Fargo has entered an agreement with e-Bank to implement its customer relationship management package across its retail operations.

The system will be deployed on an incremental basis over five years. Financial terms of the deal were not disclosed.

The e-Bank package consolidates customer information from core information systems and delivery channels to enable real-time, standardised personal service integrated across all customer contacts, including ATMs, call centers, online Web sites, and branch offices.

Webb Edwards, president of Wells Fargo Services Company, says: "For Wells, e-Bank represents an opportunity for a time- and cost-effective solution that will allow us to leverage many of our current projects and offer us the flexibility to integrate new technologies as they emerge."

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