Wells Fargo selects e-Bank for CRM initiative

Wells Fargo has entered an agreement with e-Bank to implement its customer relationship management package across its retail operations.

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Wells Fargo selects e-Bank for CRM initiative

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The system will be deployed on an incremental basis over five years. Financial terms of the deal were not disclosed.

The e-Bank package consolidates customer information from core information systems and delivery channels to enable real-time, standardised personal service integrated across all customer contacts, including ATMs, call centers, online Web sites, and branch offices.

Webb Edwards, president of Wells Fargo Services Company, says: "For Wells, e-Bank represents an opportunity for a time- and cost-effective solution that will allow us to leverage many of our current projects and offer us the flexibility to integrate new technologies as they emerge."

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