AIB has launched a new 'lifestyle oriented' personal finance Web site as part of the group's strategy to double the number of online customers across the Republic of Ireland.
AIB's existing Internet banking service includes daily banking, integrated online share dealing and Transactonline - a facility for the payment of goods online. The bank currently has 90,000 active online customers.
Eugene Sheehy, managing director, AIB Bank, says the new Web site is designed to recognise that the financial needs of customers are largely based on key events and lifestyles. Users will find content structured across diverse areas relating to day-to-day banking, savings & investments, the home, the family, cars, holidays & travel, students and job-seeking and careers. Each category offers feature articles, guides, interactive tools, relevant financial services and a ‘How do I…?’ menu option.
Billy Andrews, general manager, e-business, AIB Group, comments: “AIB has developed a powerful new content management capability behind personal finance and other AIB Group Web sites. Our investment will support the implementation of further e-business initiatives here in Ireland and in our other markets."