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Salvation Army rings the bells for contactless giving

Salvation Army rings the bells for contactless giving

Visa has initiated a pilot programme with The Salvation Army and tiptap to make donations contactless at the charitie’s iconic Red Kettles this holiday season.

The pilot is rolling out across the East and West Coasts, enabling tap to give at nearly 2,000 Salvation Army Red Kettle stations in places like Washington, Southern California, San Francisco, and Sacramento.

Visa data shows US penetration of contactless payments has doubled from just over a year ago with 400 million contactless cards now in circulation.

“Tapping to pay has become an integral part of everyday life, especially over the last two years. As the holidays approach, there’s tremendous opportunity to incorporate the simple, safe, touchless, and secure contactless payments that people rely on into charitable giving,” says Kimberly Lawrence, head of US, Visa. “Now, giving back to your local community through one of the most recognisable charitable holiday campaigns is as simple as a tap.”

The US roll out comes three years after the Salvation Army first trialled the technology in Canada.

Comments: (1)

A Finextra member
A Finextra member 17 November, 2021, 11:09Be the first to give this comment the thumbs up 0 likes

A good initiative since cash is disappearing  in our post-industrial society. The charity collection card payments were introduced in Sweden 20 years ago, then as dip-and-go payments without PIN with preselected standard amounts on the payment device making it very easy for church-goers to donate. Today all churches offer donation via contactless  card payment and mobile realtime payments and cash donations are rare. This week I bought a magazine from a homeless person and paid via mobile realtime payment. Nobody wants to handle cash due to availability issues, hazzle, risk and associated cost.