Thomson Financial rebrands trade order management system

Thomson Financial rebrands trade order management system

Thomson Financial has rebranded its OpenTrader equity trade order management system to Oneva Trade EQ.

The new Oneva name has been extracted from the French phrase "On y va" which means, "Let's Go."

Jody Morse, Thomson Financial's portfolio solutions group senior vice president, global product strategy and operations, says: "The new name reinforces two key points: the inter-connectedness of Thomson Financial's applications, and our continually evolving software development."

The branding exercise extends to: Oneva Trade FI, the recently unveiled fixed income order management and execution workflow system; and PERAscope, a performance measurement and attribution solution that will soon have the name, Oneva Perform, with a new system release planned for year end 2001.

Portia, Thomson Financial's portfolio analysis and management system, will retain its branding, says the company.

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