Amex issues card that rewards users for physical activity

Amex issues card that rewards users for physical activity

American Express has teamed up with life insurance and investment outfit Vitality to launch a credit card that rewards Brits for being physically active.

Members earn up to one per cent cashback on spending but can boost this to up to three per cent depending on how much physical activity they do in any given month.

To earn points, Vitality members track their activity on a compatible device, which then syncs with their Vitality app. Users earn points for activities such as completing 7000 steps in a day, visiting the gym or taking part in a run. The more activity they record, the more cashback they can earn.

Neville Koopowitz, CEO, Vitality, says: “Working with American Express we are delighted to be introducing this Credit Card that uses this behavioural economic model and fuses it together with a person’s everyday spending, directly providing additional cashback linked to how active they are.”

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