Citi Ventures has co-led a $25 million funding round for Even Financial, the startup that uses an API to help banks find and connect with consumers via channel partners.
MassMutual Ventures co-led the round, which was joined by LendingClub and existing investors American Express Ventures, Canaan Partners, F-Prime Capital, GreatPoint Ventures, and Goldman Sachs.
Founded in 2015, Even Financial is a B2B2C fintech company looking to solves a significant pain point in financial services acquisition by seamlessly connecting supply and demand via its API, turning any consumer touchpoint into an ROI-driven, programmatic acquisition source.
The firm has secured big name users, including AmEx, Goldman Sachs and SoFi, as well as channel partners such as TransUnion, Credit Sesame and Empower.
The new money will be used to scale the Even platform and move into new areas, such as mortgage, insurance and student loans market places.
Phill Rosen, CEO, Even, says "At Even, we believe the future of financial services acquisition is native, programmatic, and highly personalized.
"This strategic funding will allow us to execute our vision more rapidly as we grow our network of partners, bolster our product offering, and scale our operations to continue to build the definitive search, comparison, and recommendation engine for financial services."