UK fintech Tide will begin advertising their online business banking account on television, expanding on their One Less Thing to Improvise campaign having debuted on Sky AdSmart this week.
Partnering with Guerillascope agency, the mobile business banking platform will also promote their new ad on a wider range of channels at the end of August and target potential customers using insights gained from the bank’s internal data analytics tools and software company Adalyser’s tracking software.
This news comes soon after talk of Tide’s ambitious Q3 targets, following nearly 100,000 businesses signed up and 12.4 million transactions processed since 2017, according to The Drum.
George Schmidt, Tide's head of marketing, says: “TV advertising is a natural next step for Tide following the growth we have seen off the back of our coordinated digital, radio and outdoor campaigns."
Amabel Pearson, Guerillascope's brand director, adds: “TV advertising is a proven builder of brands, so we are pleased that Tide has chosen to incorporate this media channel into its strategy. The company is an example of how marrying a great product with ambition and an openness to new ideas can fuel business growth.”
Editorial | what does this mean?