HSBC's US arm has enlisted startup Roostify to help it build a digital home lending platform that promises to combine the latest technology with a "human-centric" approach.
The platform gives customers a streamlined loan application and fulfillment process during their home purchase of refinancing.
Users can submit a loan request online, share documents digitally and securely, and track the status from application through to closing, in real time.
By integrating Roostify with HSBC’s loan origination system, the bank says its lending team can more easily transfer information and more effectively communicate with customers.
Raman Muralidharan, head, mortgage, retail banking and wealth management, HSBC Bank, says: "Customers are looking for the same ease-of-use and convenience for large transactions like financing a home that they’ve come to expect in other buying experiences.
"Roostify is able to accelerate our deployment timeframe with a solution that provides a superior experience for our customers and our mortgage consultants."
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