China's WeChat Pay has landed in Spain thanks to a deal with local banking giant BBVA and travel retail operator Dufry.
With some 650,000 Chinese tourists visiting Spain last year, the hugely popular WeChat social media app has identified a demand for its payments service among visitors to the likes of Madrid and Barcelona.
WeChat Pay is now accepted at the World Duty Free stores at the Adolfo Suarez Madrid-Barajas airport and will soon come to more stores in Madrid and Barcelona.
Carlos Laita, director, innovation and market development, Emea, BBVA, says: "Thanks to our partnership with Dufry and WeChat Pay, we can allow Chinese travellers to feel at home when they do shopping at the Spanish airports."
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