The Canadian arm of KFC has launched a 'Bitcoin Bucket', inviting people to trade in their cryptocurrency for a more stable asset - fried chicken.
Canadians worried about a slump in the price of Bitcoin can use Bitpay to trade in for a bucket of 10 Original Recipe Tenders, Waffle Fries, Med Side, Med Gravy and two Dips for the equivalent of $20.
The marketing wheeze is being played for laughs by the Colonel's social media minions, with a cable news-style feed on Facebook showing a live bitcoin price tracker and gags such as "trade your digital tender for chicken tenders" and "bitcoin is down, invest in buckets instead".
Asked on Twitter why it is accepting bitcoin, rather than something "less volatile", KFC replies "More exciting".
The gimmick appears to be working, attracting more than a thousand, generally positive, comments on Facebook in less than a day as well as thousands of likes and retweets on Twitter.