22 August 2017
visit www.avoka.com

Trust me, I'm a banker: OCBC exec takes lie detector test live on Facebook

07 April 2017  |  5283 views  |  0 OCBC

OCBC has dreamed up a novel way to counter the public's lack of trust in bankers - strapping a senior executive to a lie detector and livestreaming his interrogation on Facebook.

The Singapore bank has been running newspaper ads boasting about its honesty, and called in local comedy outfit SGAG and a former policeman to prove its credentials by wiring up consumer financial services head Dennis Tan to a polygraph.

A stern looking Tan answered several questions about OCBC's commitment to being honest in its 'Stay True' ad campaign, receiving the green light from the lie detector.

The gimmick seems to have gone down well on Facebook, with nearly 60,000 views in its first day online and a host of amused comments, although one disgruntled customer took the opportunity to give the bank a lengthy dressing down.

KeywordsSOCIAL MEDIA

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

OCBC Bank launches Emma, the mortgage chatbot

OCBC Bank launches Emma, the mortgage chatbot

05 April 2017  |  12152 views  |  0 comments | 12 tweets | 21 linkedin
OCBC pilots blockchain-based cross-border payments

OCBC pilots blockchain-based cross-border payments

14 November 2016  |  6161 views  |  0 comments | 4 tweets | 10 linkedin
OCBC enables cash transfers via Siri and iMessage

OCBC enables cash transfers via Siri and iMessage

28 October 2016  |  11792 views  |  0 comments | 12 tweets | 15 linkedin

Related company news

 

Related blogs

Create a blog about this story (membership required)
visit www.dorsum.eudownload the paper nowvisit www.niceactimize.com

Who is commenting?

A Finextra member Finextra Member Commented on: Real-time payments in...
A Finextra member Finextra Member Commented on: Barclays uses sensors...

Top topics

Most viewed Most shared
Mobile contactless spending accelerating in UKMobile contactless spending accelerating i...
12183 views comments | 26 tweets | 23 linkedin
Barclays pairs banking data with third party apps for SmartBusiness DashboardBarclays pairs banking data with third par...
10694 views comments | 22 tweets | 33 linkedin
hands typing furiouslyWhy Is Risk Analytics Important?
10066 views 0 | 6 tweets | 1 linkedin
RBS to bring Silicon Valley to EdinburghRBS to bring Silicon Valley to Edinburgh
9938 views comments | 10 tweets | 8 linkedin
Australia regulates digital currenciesAustralia regulates digital currencies
9812 views comments | 21 tweets | 34 linkedin

Featured job

Find your next job