This is Money and Money.Telegraph.co.uk, two of the UK's leading personal finance Web sites, are to go online with a new comparative account aggregation product from moneysupermarket.com.
Conventional account aggregation products enable users to view all of their personal finance accounts and information consolidated onto one Web page. Moneysupermarket's comparative service takes the concept a stage further by displaying users' own products together with a list of "best buy" products that may offer better value.
The company is currently pushing the service to its white label and co-branded partner sites. This is Money and Money.Telegraph join Lycos Europe as the first confirmed users of the system. Scheduled to go live later this year, moneysupermarket.com says it will add pre-registration facilities for consumers in the next two weeks.