Visa turns spotlight on payments at Toronto International Film Festival

Visa turns spotlight on payments at Toronto International Film Festival

Visa is hoping to bring a little Hollywood glamour to the world of payments, using the Toronto International Film Festival (TIFF) as a showcase for its latest technology.

With the likes of Chris Pratt, Anne Hathaway and Denzel Washington in town for the festival, sponsor Visa is offering mere mortals the chance to feel like movie stores thanks to a virtual wardrobe studio.

By stepping into the augmented reality space, visitors will be transported into a film's wardrobe department, where they'll have the opportunity to virtually try on costumes from a variety of movies and genres, from Versailles to the Coliseum. Attendees can navigate their way through the experience using hand gestures to select purchases and checkout with a selfie.

Visa has also teamed up with Ingenico to show off a connected screen. A first of its kind in North America, the screen acts a digital billboard that also lets people make a $2 or $5 contribution to the TIFF Pocket Fund by waving a Visa payWave enabled credit card or mobile phone.

Suzan Denoncourt, MD, Canada, Ingenico Group, says: "The integration of our secure payment technology into connected screens enables merchants to interact with their consumers in creative ways, while enabling frictionless purchases virtually anywhere via contactless credit card or NFC-enabled mobile wallet."

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