20 September 2017
visit www.avoka.com

Bank of Ireland lands on Snapchat

05 September 2016  |  7499 views  |  0 BoI snapchat

The Bank of Ireland is turning to Snapchat, the channel of choice for face-gurning teens the world over, to promote its 2016 FeelFree student reward programme.

The bank has recruited Snapchat 'star' (is there really such a thing? Ageing Ed) James Kavanagh and model Thalia Heffernan to share hacks and top tips to help students save money.

As part of the campaign, Kavanagh, a former PR executive and Dublin socialite who has gathered a huge following on Snapchat, will visit University of Limerick and Trinity College Dublin to promote the rewards programme.

BoI's FeelFree account promises student €100 worth of rewards, from cinema tickets to pizza vouchers, and the more esoteric surf lessons and beauty treatments. The Bank is adding a gamification element to the programme, asking followers to complete a particular banking task each quarter to qualify for a redemption code.

The bank says it will also use the channel to offer back-stage peeks at sponsored events in sport, music, fashion and tech.

Laura Lynch, head of youth banking at BoI, says: “We are looking forward to using our new Snapchat channel to communicate with our student customers and share helpful tips with them on a range of topics and give them behind-the-scenes access."

KeywordsSOCIAL MEDIA

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

Bank of Ireland welcomes first eight startups to new incubator

Bank of Ireland welcomes first eight startups to new incubator

18 February 2016  |  8694 views  |  0 comments | 15 tweets | 11 linkedin
ABN Amro rolls out Snapchat communications channel

ABN Amro rolls out Snapchat communications channel

04 February 2016  |  6862 views  |  0 comments | 13 tweets | 13 linkedin
Snapchat posts sees RBS investment bank head ousted

Snapchat posts sees RBS investment bank head ousted

31 March 2015  |  10722 views  |  1 comments | 11 tweets | 3 linkedin
Snapchat partners Square on P2P payments

Snapchat partners Square on P2P payments

17 November 2014  |  8761 views  |  1 comments | 26 tweets | 8 linkedin
Snapchat files payments-related trademarks

Snapchat files payments-related trademarks

17 July 2014  |  6018 views  |  0 comments | 18 tweets | 11 linkedin
Bank of Ireland and State Street join Irish fintech accelerator

Bank of Ireland and State Street join Irish fintech accelerator

11 March 2014  |  6246 views  |  0 comments | 7 tweets | 2 linkedin
Bank of Ireland debuts P2P mobile payments service

Bank of Ireland debuts P2P mobile payments service

05 February 2013  |  7537 views  |  0 comments | 10 tweets | 6 linkedin

Related company news

 

Related blogs

Create a blog about this story (membership required)
download the paper nowvisit www.sibos.comvisit www.vasco.com

Who is commenting?

Top topics

Most viewed Most shared
HSBC switches on selfie payments in ChinaHSBC switches on selfie payments in China
11158 views comments | 24 tweets | 40 linkedin
Equifax hack: Visa and Mastercard flag 200k compromised credit cardsEquifax hack: Visa and Mastercard flag 200...
10473 views comments | 6 tweets | 17 linkedin
Dutch bank sentences teenage DDoS culprit to community serviceDutch bank sentences teenage DDoS culprit...
9242 views comments | 6 tweets | 3 linkedin
UAE banks pool cyber security dataUAE banks pool cyber security data
7735 views comments | 5 tweets | 4 linkedin
ING moves into digital wealth management with Scalable CapitalING moves into digital wealth management w...
7514 views comments | 14 tweets | 15 linkedin

Featured job

A minimum of £200K (not a limiting factor)
London

Find your next job