AXA has formed an alliance with Alibaba that will see the French insurance firm develop products and services for the Chinese e-commerce behemoth's customers.
AXA deputy CEO Thomas Buberl says that the deal - which also covers Alibaba's Ant Financial Services unit - gives his firm a "unique global and direct distribution channel".
According to Fortune, among the AXA products will be warranty and online payment protection for goods sold on Alibaba's international site, helping to calm concerns from overseas buyers about fake products.
"Thanks to Alibaba’s unrivaled knowledge of its home market, this partnership will also help us further accelerate our development in China," says Buberl.
Michael Evans, president, Alibaba, adds: "The collaboration between AXA and Alibaba will enable us to create new solutions and ultimately improve the overall customer experience."