Phoenix wins Lloyds TSB CRM contract

Dublin-based Phoenix Technology Group has won a contract with Lloyds TSB to implement a complete customer contact solution based on the existing CRM framework within the UK bank's wholesale banking operations.

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Phoenix wins Lloyds TSB CRM contract

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Following the acquisition of several large financial insitutions, including the TSB bank and Scottish Widows, in recent years, the bank felt it necessary to define a common set of customer contact requirements for such a disparate set of functions within the group's wholesale banking operation.

Phoenix will manage all customer contact, whether the chosen media format be phone, fax, letter, email or web e-form, and integrate all contact into the organisation's service processes.

Phoenix completed a customer service project with Lloyds TSB subsidiary Scottish Widows earlier this year.

John Feighan, Phoenix managing director, comments: "It is understandable that we have been chosen to extend our services to other areas within Lloyds TSB, because in today's climate a CRM solution must be looked at from a company-wide perspective."

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