ANZ has rebranded its Oxford Street, Sydney branch as GAYNZ and refitted it as a baroque-inspired celebration of LGBTI culture in time for the city's annual Mardi Gras parade in Darlinghurst.
In honour of the 10th anniversary of the bank’s Sydney Gay and Lesbian Mardi Gras sponsorship, the re-imagined branch features two new GAYTMs, ornate walls, a marbled floor and 16 unique, hand-painted murals inspired by the LGBTI community.
ANZ rolled out its first 10 individually decorated GAYTMs, featuring colours, patterns, jewels and rainbow coloured receipts in February 2014.
Chair of ANZ’s Australia Division Diversity Council Mark Hand says: “Over the past few years we have had an incredible response to our GAYTMs, so it was only natural to take things to a new level to celebrate the milestone. GAYNZ is often used to describe us at Mardi Gras and we thought transforming the Oxford Street branch and naming it GAYNZ was a fitting way to demonstrate our continued support for the LGBTI community.”
In a first for an Australian brand and a bank worldwide, ANZ is also collaborating with Twitter to develop a rainbow coloured flag emoji, which will appear whenever #GAYNZ is used on the social media platform.