American Xbox One owners can now visit the mall from the comfort of their own sofas, trying on clothes in a virtual dressing room before deciding whether to buy them through a mobile app.
Developed with e-commerce outfit Von Bismark, The Mall lets users browse through the stores of participating retailers looking for clothes. When they spot something they like, gamers stand in front of their TV and, thanks to Microsoft’s Kinect motion tracking camera, try it on.
If they like the look of an outfit, users pay with the Powa Technologies PowaTag app, scanning a QR code on the TV screen with their mobile phone. Once payment details are entered the first time the app is used, purchases are made in a single touch.
Eoghan O’Sullivan, CEO, Von Bismark, says: "The Mall on Xbox One is the first giant step in our vision to create more beautiful, physically engaging ecommerce experience, delivered through the largest piece of visual real estate you own - the living room TV."