25 February 2018
visit www.nextgenbanking.co.uk/

Visa rings the changes at London Fashion Week

21 September 2015  |  6535 views  |  0 Woman shopping for xmas presents

Visa's promise to weave together the worlds of haute couture and payments at London Fashion Week boiled down to a contactless ring for front row celebrities to buy this season's must-have fashion items straight off the catwalk.

The House of Holland catwalk showcased the culmination of a summer-long partnership between designer Henry Holland and Visa Europe's Collab innovation unit.

For the show itself, front-row fashionistas wore specially-designed 'rings' with an integrated NFC capability. The VIPs were then invited to make a purchase direct from the collection as it was being modelled on the catwalk by touching the ring against payment receiver tags attached to the clothing.

Details of the transaction were immediately relayed backstage, where their item was bagged up and handed to them as they left the show.

Holland says the showcase created a brand new type of retail experience: "By making the payment a more seamless element within the emotion of my catwalk show, I believe we’ve offered a glimpse into what the future of fashion retail may hold.”

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

Samsung to showcase NFC 'Smart Suit'

Samsung to showcase NFC 'Smart Suit'

04 September 2015  |  12405 views  |  0 comments | 23 tweets | 19 linkedin
Behold the contactless jacket

Behold the contactless jacket

02 September 2015  |  10030 views  |  0 comments | 24 tweets | 19 linkedin
Visa to showcase cashless trend on the catwalk

Visa to showcase cashless trend on the catwalk

09 July 2015  |  10432 views  |  0 comments | 18 tweets | 10 linkedin
Barclaycard to trial contactless gloves

Barclaycard to trial contactless gloves

16 December 2014  |  15250 views  |  3 comments | 30 tweets | 21 linkedin

Related company news


Related blogs

Create a blog about this story (membership required)
visit www.nextgenbanking.co.ukVisit http://info.nice.comvisit www.swift.com/your-needs/instant-payments

Top topics

Most viewed Most shared
Ripple makes new connections to emerging marketsRipple makes new connections to emerging m...
12667 views comments | 16 tweets | 10 linkedin
hands typing furiouslySome Interesting Applications Of The Inter...
10834 views 4 | 9 tweets | 1 linkedin
Basel Committee outlines disruptive fintech scenariosBasel Committee outlines disruptive fintec...
9333 views comments | 15 tweets | 26 linkedin
Investment Association sets up fintech accelerator for asset managersInvestment Association sets up fintech acc...
8712 views comments | 19 tweets | 10 linkedin
R3 creates Legal Centre of Excellence for blockchain technolgyR3 creates Legal Centre of Excellence for...
8636 views comments | 11 tweets | 14 linkedin

Featured job

Hong Kong, Asia-Pacific

Find your next job