NAB unveils digital advice platform
11 September 2015 | 7761 views | 0
National Australia Bank (NAB) is rolling out a digital advice platform that promises to give customers personalised, tailored financial advice through its online portal.
NAB Prosper will initially be rolled out to 40,000 customers in a move aimed at the 80% of Australians who do not have an active relationship with a financial adviser.
Accessible through customers’ internet banking accounts, the service will ask users specific questions relating to their current financial situation and future goals and provide them with a tailored, personalised assessment.
Initially it will focus on super and insurance, with plans to expand into debt, cash flow, investments and estate planning in future releases.
Explaining the move, NAB says that over the last two years it has seen double the number of customers link their wealth and banking products into their digital banking view.
"What this shows is a desire for our customers to be online. Whether it’s banking products, wealth products, or a combination of the two, customers now want their products easily accessible at any place, at any time," says Anne Bennett, GM, digital and direct and digital services.