Mobile up, branches down in American popularity stakes
12 August 2015 | 6511 views | 1
While the internet continues to be America's most popular banking channel, mobile is fast catching up on more established rivals branch and ATM for the silver medal, according to an ABA survey.
Of 1000 US adults polled for the ABA (American Bankers Association) by Ipsos Public Affairs, 32% say that the web is the method they use most to manage their bank accounts, up from 31% last year.
After making a surprise comeback in last year's survey, the branch has seen its popularity subside, picked by 17% of respondents, down four percentage points. ATMs are the most used method for 13%, down from 14% a year ago.
In contrast, mobile's steady growth continues, preferred now by 12% of Americans, up from 10% in 2014 and three per cent just five years ago.
Nessa Feddis, SVP, ABA, says: "Mobile banking’s popularity will continue to grow as banks enhance their mobile functionality and make it easier for consumers to access their accounts anytime and anywhere."
The telephone is number one for five per cent, while seven per cent pick the mail, up a percentage point on 2014.