Citi is wrapping 50 bicycles in New York Mets colours for a social media sweepstakes, inviting locals to post photos of the bikes on Twitter and Instagram for the chance to win baseball-related prizes.
To enter the sweepstakes, fans will need to take a photo of one of 50 Mets-wrapped bicycles in the city and share on Twitter or Instagram using #CitiBikeSweepstakes.
Every day in July, participants can win Citi Perks and Mets-themed prizes, including game tickets and branded backpacks and baseball hats. One winner will get the chance to throw out the first pitch at Citi Field.
Mets outfielder Curtis Granderson has been enlisted to promote the competition, saying: "As a proud Citi Bike member, I am excited to join Citi to help launch this new social media campaign."