Aging punks should look away now: Virgin Money is trading on its musical heritage with the launch of Sex Pistols-themed credit cards.
Thirty eight years after the Sex Pistols first signed for Virgin Records, Richard Branson is cashing in on the band's notoriety with new cards emblazoned with the artwork from the Pistols' 1977 album 'Never Mind the Bollocks' and the cover art of the punk rockers' seminal single 'Anarchy in the UK'.
The cards are being produced with new technology allowing all customer personalisation (name, card number, expiry date) to be moved to the back of the card in order to "preserve the integrity of the Sex Pistols artwork", says the company in a statement.
Virgin Money chief Jayne-Anne Ghadia, who freely admits to being in the Donny Osmond camp during the '70s, says of the cards: "Virgin Money is here to be as challenging of the status quo as the bands of the ’70s. To be as loud in pointing out where changes are needed. We don’t want Anarchy in banking - but we do want change. And we want to get rid of the bollocks in banking and to be simple, open, transparent and fair."
While rock music wildman Iggy Pop happily advertises insurance products on televison, and Johnny Rotten flogs Country Life butter to the masses, the spirit of rebellion lives on on Twitter: