British tennis champion Andy Murray has entered a long-term partnership with Seedrs, the London-based equity crowdfunding platform.
The arrangement will see Murray joining the Seedrs Advisory Board to provide advice to the firm with respect to businesses working in the health, sport and wearable technology spaces.
He will also be investing regularly in startups and other early-stage businesses through Seedrs and helping the company to grow its brand in the UK and internationally.
Says Murray: “I’ve always been interested in investment, and being able to get involved in an innovative way to help support British startups really appealed to me."
The partnership represents the first time a major public figure has teamed up with an equity crowdfunding platform in this way, says Jeff Lynn, CEO and co-founder of Seedrs, hailing it as a significant milestone in the development of the industry, .
“Andy Murray is the perfect partner for Seedrs as we drive our growth to the next level," he says. "We believe he can bring a different perspective into certain aspects of the early-stage business community in the health, sport and wearable technology spaces, and we look forward to his input and support.”