18 December 2017
visit www.ebaday.com

Visa to buy offers specialist TrialPay

27 February 2015  |  6229 views  |  0 Woman figure shopping on top of keyboard

Visa has struck an agreement to acquire American transactional advertising outfit TrialPay. Financial terms of the deal have not been disclosed.

Launched in 2006, Mountain View-based TrialPay offers a platform that lets consumers get goods online for 'free' if they agree to buy, trial or just sit through an advert for another product. The firm says that more than 500 million users and 10,000 merchants in 180 countries have used TrialPay, generating hundreds of millions of new transactions.

Having participated in a $40 million funding round for the company in 2012, Visa is now buying it outright in a move the card giant says will help its merchant customers improve their cardholder insight data and send out highly customised, real-time offers.

Ramon Martin, SVP, merchant sales and solutions, Visa, says: "TrialPay will strengthen our loyalty and offers platform, which we expect to become a strategic and competitive differentiator that can help merchants build customer loyalty and increase sales in both the digital and physical retail environments."

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

Visa and MasterCard report strong bank uptake for HCE-based mobile payments

Visa and MasterCard report strong bank uptake for HCE-based mobile payments

27 February 2015  |  19926 views  |  3 comments | 26 tweets | 25 linkedin
Visa to bring card linked offers to Europe

Visa to bring card linked offers to Europe

13 October 2014  |  10993 views  |  2 comments | 7 tweets | 10 linkedin
Visa joins $40m TrialPay funding round

Visa joins $40m TrialPay funding round

31 January 2012  |  5744 views  |  0 comments

Related company news

 

Related blogs

Create a blog about this story (membership required)
visit www.ebaday.comvisit www.atos.netvisit www.niceactimize.com

Top topics

Most viewed Most shared
satelliteRipple completes XRP Lockup
11049 views comments | 3 tweets | 2 linkedin
Banks tap Ethereum smart contracts for MiFID II complianceBanks tap Ethereum smart contracts for MiF...
8616 views comments | 15 tweets | 17 linkedin
Banks and fintech startups join forces on blockchain-based supply chain pilotBanks and fintech startups join forces on...
7539 views comments | 19 tweets | 22 linkedin
Nordea takes Open APIs into live productionNordea takes Open APIs into live productio...
7027 views comments | 6 tweets | 26 linkedin
hands typing furiouslyReshaping Customer Engagement & Da...
6963 views 0 | 4 tweets | 2 linkedin

Featured job

Competitive base, double ote, benefits
London, UK

Find your next job