Wells Fargo lets customers cash in their rewards at ATMs

Wells Fargo lets customers cash in their rewards at ATMs

Wells Fargo customers can now redeem their credit card rewards in cash or account credit at more than 12,500 ATMs across the US.

In what the bank claims is a first for a major US financial institution, Wells Fargo Rewards Program participants can redeem their rewards in cash in increments of $20.

Alternatively, they can make a payment or deposit to their checking and savings accounts, credit cards, mortgages, home equity loans and personal loans.

Alicia Moore, head, ATM, banking, Wells Fargo, says: "Customers live their lives on-the-go and being able to conveniently and simply access their accounts and rewards when and how they want is important."

Comments: (1)

A Finextra member
A Finextra member 05 February, 2015, 17:56Be the first to give this comment the thumbs up 0 likes

Very interesting. The "when and how they want" tagline seems to be part of Wells' on-going customer experience improvement philosophy.

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