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Wells Fargo lets customers cash in their rewards at ATMs

05 February 2015  |  7381 views  |  1 ATM

Wells Fargo customers can now redeem their credit card rewards in cash or account credit at more than 12,500 ATMs across the US.

In what the bank claims is a first for a major US financial institution, Wells Fargo Rewards Program participants can redeem their rewards in cash in increments of $20.

Alternatively, they can make a payment or deposit to their checking and savings accounts, credit cards, mortgages, home equity loans and personal loans.

Alicia Moore, head, ATM, banking, Wells Fargo, says: "Customers live their lives on-the-go and being able to conveniently and simply access their accounts and rewards when and how they want is important."

Comments: (1)

Chris Yaldezian
Chris Yaldezian - IBM (Software Group) - San Ramon | 05 February, 2015, 17:56

Very interesting. The "when and how they want" tagline seems to be part of Wells' on-going customer experience improvement philosophy.

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