Twitter lets users add coupons to cards for in-store redemption

Twitter lets users add coupons to cards for in-store redemption

In its latest foray into the commerce sphere, Twitter is testing a feature that lets users add discounts from advertisers on the social network to their payment cards.

When a user sees a Twitter Offer from a company in their timeline, they can add the coupon to their credit or debit card with a few taps and then redeem it in real time by using the card in-store. After the purchase, the cash back savings appear on their card statement within a few days.

Once the first offer is linked to a card, the payment information is encrypted and stored to make it easier to claim future deals. People can remove the information from their account at any time.

Twitter says that the system - being trialled from today with a handful of firms in the US - will let advertisers attribute redemptions directly to their campaigns, so that they can measure the return on investment.

"Additionally, we make it easy for merchants to get up and running because they can use their existing payment network, there’s no change to the consumer purchase process, no employee training and no new hardware or software to install," adds a blog post.

Twitter is already testing a 'buy' button that merchants can embed in tweets so that shoppers are able to make purchases from within the social network.

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