Bank of New Zealand has launched an online banking community site, where customers can share financial management tips and provide input to BNZ product development.
The bank worked with social design company Lithium to build the site, which provides a new destination for BNZ to connect with its customers. It says BNZ Community will build on its already-strong social media presence and will be fully integrated across its Website and other social channels.
Participants can use the site to ask questions, search and give answers, and earn rewards for being an expert. A 'Good with Money' blog turns the spotlight on professional banking and money content from BNZ.
BNZ director of retail and marketing for BNZ Craig Herbison says the community will also allow people to actively contribute to the products and services that the bank develops.
"We know that our customers are increasingly seeking advice online and that they treat advice from peers and online experts with high regard," he says. "We've launched BNZ Community to foster these really important conversations and encourage a culture of peer-to-peer support in banking."