MasterCard has partnered with BSkyB-owned The Cloud to offer cardholders visiting Britain free access to more than 22,000 WiFi hotspots.
With roaming data charges frequently hitting travellers hard in the wallet, MasterCard is incorporating the WiFi feature into its 'priceless cities' offers.
Cardholders have to download a London WiFi app in their home country before they travel and register their device for the service. The app has a locator feature to direct users to the nearest hotspots, which are located at places like Marks & Spencer stores, the City of London, and Caffé Neros.
Charles Clement-Cottuz, programme manager, digital marketing Europe, MasterCard, says: “This service is very much appreciated by our cardholders as it allows them to use all their mobile based essential services such as maps, reviews and social networks at no cost as well as giving them access to experiences that can make their trip truly Priceless”.