American Express has struck a deal that will let customers of the Uber car service use card reward points to pay for their rides.
The latest version of the Uber iOS app will give AmEx members in the US who have cards on file with the taxi-killing firm the chance to enrol their cards in the programme.
Once signed up, they can pay for Uber rides using AmEx reward points. Alternatively, they can choose the 'Earn 2x points' option within the app and score twice as many points as they normally would for paying for their journeys.
Leslie Berland, SVP, digital partnerships and development, AmEx, says: "Through this new, slick and powerful integration with Uber, one of the most forward-looking, mobile-based services in the industry, we are leveraging our unique technology to add a real-time benefit where we know our Card Members want it."
Last year AmEx struck a similar deal with VeriFone to let cardmembers in New York City use their accumulated loyalty points to pay for taxi fares.