21 August 2017
visit www.avoka.com

Uber lets customers pay for rides with AmEx rewards points

10 June 2014  |  6347 views  |  2 Woman leaning on wall using smartphone

American Express has struck a deal that will let customers of the Uber car service use card reward points to pay for their rides.

The latest version of the Uber iOS app will give AmEx members in the US who have cards on file with the taxi-killing firm the chance to enrol their cards in the programme.

Once signed up, they can pay for Uber rides using AmEx reward points. Alternatively, they can choose the 'Earn 2x points' option within the app and score twice as many points as they normally would for paying for their journeys.

Leslie Berland, SVP, digital partnerships and development, AmEx, says: "Through this new, slick and powerful integration with Uber, one of the most forward-looking, mobile-based services in the industry, we are leveraging our unique technology to add a real-time benefit where we know our Card Members want it."

Last year AmEx struck a similar deal with VeriFone to let cardmembers in New York City use their accumulated loyalty points to pay for taxi fares.

Comments: (2)

A Finextra member
A Finextra member | 11 June, 2014, 07:05

Loyalty reward points are becoming very popular among people. It helps to create trustworthiness between business and customer. Seems ubers finds the way to bring its taxi dispatch system to next milestone. I beleive this is legitimate way to reach more users as well as hold existing users.

Be the first to give this comment the thumbs up 0 thumb ups! (Log in to thumb up)
A Finextra member
A Finextra member | 12 June, 2014, 13:37

Kudos to Uber. They've developed a system that works better than traditional taxis and allowing the use of alternative currency is another consumer-friendly initiative. 

Be the first to give this comment the thumbs up 0 thumb ups! (Log in to thumb up)
Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

AmEx writes to customers after Anonymous dumps card data

AmEx writes to customers after Anonymous dumps card data

03 June 2014  |  7933 views  |  5 comments | 9 tweets | 9 linkedin
AmEx invests in Indian mPOS startup Ezetap

AmEx invests in Indian mPOS startup Ezetap

20 March 2014  |  6971 views  |  0 comments | 4 tweets | 5 linkedin
Uber hails PayPal for in-app taxi payments

Uber hails PayPal for in-app taxi payments

19 November 2013  |  5963 views  |  0 comments | 6 tweets | 4 linkedin
American Express cardholders can now pay with reward points for NY taxi fares

American Express cardholders can now pay with reward points for NY taxi fares

21 October 2013  |  6081 views  |  2 comments | 14 tweets | 3 linkedin
AmEx lets users tweet to buy

AmEx lets users tweet to buy

12 February 2013  |  9264 views  |  0 comments | 26 tweets | 18 linkedin
AmEx offers Halo 4 players real world rewards

AmEx offers Halo 4 players real world rewards

02 November 2012  |  7992 views  |  0 comments | 11 tweets | 5 linkedin

Related company news

 

Related blogs

Create a blog about this story (membership required)
visit www.vasco.comvisit www.abe-eba.eudownload the paper now

Top topics

Most viewed Most shared
Mobile contactless spending accelerating in UKMobile contactless spending accelerating i...
11011 views comments | 25 tweets | 23 linkedin
hands typing furiouslyWhy Is Risk Analytics Important?
9235 views 0 | 5 tweets | 1 linkedin
Barclays pairs banking data with third party apps for SmartBusiness DashboardBarclays pairs banking data with third par...
9158 views comments | 21 tweets | 26 linkedin
Norwegian banks and startups form fintech clusterNorwegian banks and startups form fintech...
9041 views comments | 19 tweets | 23 linkedin
RBS to bring Silicon Valley to EdinburghRBS to bring Silicon Valley to Edinburgh
8866 views comments | 10 tweets | 8 linkedin

Featured job

Find your next job