19 February 2018
visit www.nextgenbanking.co.uk/

MasterCard to buy Oz loyalty specialist Pinpoint

17 April 2014  |  6476 views  |  0 Woman shopping for xmas presents

MasterCard has struck a deal to buy PinPoint, a provider of loyalty and rewards service to banks and merchants in Asia Pacific. Financial terms were not disclosed.

Founded in 1984, Sydney-headquartered Pinpoint claims a growing presence in important markets such as China, Hong Kong, India, Taiwan and Japan and counts blue chips such as McDonald's, Vodafone and WestPac among its customers.

MasterCard says the acquisition - expected to close in the second quarter - will help issuers create more effective rewards programmes, merchants win new custom and consumers get better deals.

Vicky Bindra, president, Asia Pacific, Middle East and Africa, MasterCard says: "Not only does Pinpoint offer a competitive edge in Australia, its growing presence across Asia Pacific also holds much promise and will allow us to offer more effective programs to our customers and cardholders."

This is not MasterCard's first loyalty acquisition. In 2012 it bought Truaxis, a US firm that provides credit and debit card-linked offers to consumers through merchants and banks.

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

Birdback launches card-linked offers platform

Birdback launches card-linked offers platform

10 April 2014  |  5587 views  |  1 comments | 3 tweets | 4 linkedin
Discover invests in loyalty rewards start-up Buzz Points

Discover invests in loyalty rewards start-up Buzz Points

02 April 2014  |  5248 views  |  1 comments | 5 tweets | 3 linkedin
MasterCard moves in to hyper-local merchant discounting with Parkeon

MasterCard moves in to hyper-local merchant discounting with Parkeon

03 October 2013  |  7580 views  |  0 comments | 1 tweets | 5 linkedin
MasterCard buys loyalty rewards specialist Truaxis

MasterCard buys loyalty rewards specialist Truaxis

07 September 2012  |  10098 views  |  0 comments

Related company news

 

Related blogs

Create a blog about this story (membership required)
visit www.ebaday.comvisit www.nextgenbanking.co.ukVisit https://www.capgemini.com

Top topics

Most viewed Most shared
Saudi central bank provides sandbox for banks to try out Ripple techSaudi central bank provides sandbox for ba...
11459 views comments | 16 tweets | 12 linkedin
ABN Amro moves escrow accounts to the blockchainABN Amro moves escrow accounts to the bloc...
9023 views comments | 15 tweets | 13 linkedin
ECB launches staunch defence of cashECB launches staunch defence of cash
8883 views 10 comments | 22 tweets | 26 linkedin
Aussie real-time payments platform goes liveAussie real-time payments platform goes li...
8792 views comments | 15 tweets | 43 linkedin
hands typing furiouslyHow can Blockchain Help with AML KYC
8238 views 4 | 10 tweets | 6 linkedin

Featured job

Competitive
Germany, Austria or Switzerland

Find your next job