UK-based First National Bank is rolling out a CRM solution across its consumer finance division.
The bank will use Fineos's Sales & Service Centre solution to enable service personnel to access and maintain a consolidated view of customer information across contact points. Incorporating Fineos's integrated workflow engine, the solution will also help the bank reduce administration costs.
First National Bank also expects that the solution will help to significantly improve sales opportunities to its customer base. The second phase of the project, beginning in January 2002, will focus on implementing computer telephony integration, as a first step to achieving this objective.