Thai telco TOT makes three-pronged assault on mobile payments market

Thai telco TOT makes three-pronged assault on mobile payments market

Thailand's state-owned telco TOT is to wade in to the mobile payments arena next year with the launch of an NFC-based mobile wallet, a tablet-based mobile point-of-sale device, and a Web-based customer relationship management system for managing inventory, tracking customer transactions and running rewards programmes.

The TOT 'Just Pay' service will launch commercially in 2014 with a three-pronged attack on the high street.

The Just Pay mobile wallet will comprise an NFC reader and mobile app for storing payment cards and loyalty offers. For retailers, the company has developed a tablet-based point-of-sale device with a real-time link to a back-end Web-based CRM system, enabling merchants to adjust their inventory and present special offers to customers on-the-fly.

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