20 November 2017
visit www.solutions.lexisnexis.com

Apple buys social media sentiment firm Topsy Labs

03 December 2013  |  3949 views  |  1 Golden egg in nest

Apple has bought social media analytics firm Topsy Labs for a reputed $200 milliom.

Topsy, which has unlimited access to archived and real-time tweet streams from Twitter's 100s of million users, has been bidding to sell its analytics output to investors looking for guidance on stock-price moves.

The firm made a pitch to financial services firm last January after demonstrating impressive market-beating results on Netflix and Apple stock.

It cited the dip in Apple stock after the preview release of the iPhone 4S in October 20111, when analysts, swayed by negative media comment, knocked five per cent off the share price on the opening bell.

Topsy's analysis, however, found more positive sentiment being expressed by potential consumers on Twitter. When the phone was released ten days later, more than 1 million devices were sold in the first 24 hours. By the end of the opening weekend, Apple had sold 4 million iPhone 4S devices, driving the company's stock price skyward.

Says Topsy: "Since consumers, not analysts, are those who actually drive revenue for the iPhone, traders would have really benefited from getting this kind of insight into consumer opinion."

The results clearly impressed Apple, which is likely to use the service to monitor brand and product sentiment across the Web, and to apply the Topsy API to its own data to drive deeper insights into consumer spending and product sales.

Comments: (1)

Hitesh Thakkar
Hitesh Thakkar - FIS Payments Software and Services India - India | 03 December, 2013, 17:10

Learning page for Financial institutes to innovate on getting best customer sentiments on products and services as well as Pulse for impact on stock prices :)

Be the first to give this comment the thumbs up 0 thumb ups! (Log in to thumb up)
Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

ASB CEO warns on the competitive threat from Google, Amazon, and Apple

ASB CEO warns on the competitive threat from Google, Amazon, and Apple

21 November 2013  |  9748 views  |  4 comments | 16 tweets | 10 linkedin
Apple files patent application for 'ad-hoc cash dispensing network'

Apple files patent application for 'ad-hoc cash dispensing network'

31 January 2013  |  14896 views  |  13 comments | 34 tweets | 14 linkedin
Apple dips toes in mobile wallet waters with Passbook app

Apple dips toes in mobile wallet waters with Passbook app

12 June 2012  |  12241 views  |  3 comments
Topsy Labs to release Twitter trading tool

Topsy Labs to release Twitter trading tool

25 January 2012  |  6817 views  |  0 comments

Related blogs

Create a blog about this story (membership required)
visit www.aciworldwide.comvisit www.solutions.lexisnexis.comvisit www.ncr.com

Top topics

Most viewed Most shared
Ripple boss predicts central bank adoption of blockchainRipple boss predicts central bank adoption...
17003 views comments | 25 tweets | 28 linkedin
Singapore central bank open sources blockchain prototypesSingapore central bank open sources blockc...
12476 views comments | 15 tweets | 29 linkedin
AmEx partners Ripple and Santander for blockchain-enabled cross-border paymentsAmEx partners Ripple and Santander for blo...
10663 views comments | 15 tweets | 39 linkedin
Digital receipt startup Flux scores game-changing deal with BarclaysDigital receipt startup Flux scores game-c...
10313 views comments | 20 tweets | 36 linkedin
UK cryptocurrency exchange startup launches debit card for spending bitcoinUK cryptocurrency exchange startup launche...
8737 views comments | 26 tweets | 37 linkedin

Featured job

Competitive base, commission, benefits
London, UK

Find your next job