Mashreq packs branches with interactive experience tech

Mashreq packs branches with interactive experience tech

United Arab Emirate-based bank Mashreq is filling a series of new 'E-Cube' branches with Microsoft 'interactive experience technologies'.

The five branches each have massive exterior interactive digital walls designed to attract customers by showcasing "lifestyle scenarios" - such as buying a house - where the bank can provide assistance.

Working with vendor Infusion, the bank has tapped Microsoft Kinect sensors to let customers interact with the scenarios, walking through them using hand gestures.

Inside the branches, more screens promote the bank's products and services, with customers able to download information and application forms to their phones via QR codes.

Individual kiosks let customers discuss options with bank employees, using Microsoft PixelSense (formally Surface) screens to work out customised products. Outside of office hours, kiosks offer access to services and call centre staff over video.

David Horton, chief transformation officer, Mashreq, says: "Our customers live a digital lifestyle every day in how they work and live; now at our branches, they can expect the same enriched experiences they have with technology with this modernized bank."

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